Siam Paragon reaffirms its status as a ‘World Class Fashion Destination’, a global fashion hub, alongside Siam Center and Siam Discovery, as the leading destination in Thailand driving the fashion industry and ecosystem continuously. This collaboration showcases Thailand's potential as a fashion city to watch in the Asian region, featuring the ultimate fashion phenomenon and a premier platform for opportunities at the Siam Paragon Bangkok International Fashion Week 2024 or BIFW2024, taking place from October 2-6, 2024, at Park Paragon, Siam Paragon, under the concept “Envision the Future”, propelling Thai fashion into the future.

Experience the highlights of BIFW2024 presented by Siam Paragon, uniting in ‘Co-Creation’ with leading Thai designers and top designers from Asia, along with partners from various industries in the ecosystem. The event will showcase 15 fashion shows demonstrating creative power. Siam Center will provide a platform for emerging designers and fashion students nationwide to present their skills and creativity, while Siam Discovery invites everyone to enjoy fashion experiments from leading fashion brands. Don’t miss the special phenomenon reinforcing its status as a global destination with the significant fashion seminar WWD x SIAM PIWAT GLOBAL FASHION SPOTLIGHT, the first of its kind in Southeast Asia, gathering influential figures in the fashion and luxury industry to share insights and trends on the growth of the fashion industry and opportunities for Thailand on the global stage.

Mr. Thanaporn Tantiyaanont, Executive of Siam Paragon, stated, “Siam Paragon International Fashion Week is a source of pride for us in leading the Thai fashion industry for 17 consecutive years. BIFW is a true platform of opportunity, the number one fashion runway in Thailand and Southeast Asia, promoting and driving the ecosystem of the Thai fashion industry, which is a creative industry that has grown strong, continuously, and sustainably. It provides a platform for Thai designers to showcase their work and supports new wave designers to create and present their works. Additionally, BIFW creates economic value and generates numerous economic activities linked to the fashion industry, creating impact value for both brands and Thailand as a whole through various leading media and social media, fostering interest in fashion among a wide audience, which is crucial for brand success today. This is a joint declaration of Thailand's potential and identity as a fashion city to watch in the eyes of the world.”

Furthermore, the organization of BIFW2024 is a significant collaboration from partners across various industries in the strong ecosystem of Siam Piwat, including both public and private sectors such as Tourism Authority of Thailand (TAT), KASIKORNBANK, Merz Aesthetics Thailand, PTT Global Chemical Public Company Limited (GC), CITIZEN, M.A.C Cosmetics Thailand, Epson, Chivas The Blend, Absolut It’s in our Spirit, Nesvita, Paul Mitchell, Korea Thailand Communication Center, and Chatrium Grand Bangkok Hotel.

Siam Paragon Bangkok International Fashion Week 2024 presents the ultimate fashion phenomenon with 15 fashion shows from leading Thai designers and top designers from Asia.

Siam Paragon is preparing to deliver an extraordinary experience on the grand runway of BIFW2024 to celebrate its 19th anniversary, continuing to drive the Thai fashion industry forward with ‘Co-Creation’ alongside leading Thai designers and top designers from Asia, along with partners in the ecosystem from various industries, showcasing 15 fashion shows that highlight creative power with the latest collections from top Thai brands including Absolute Siam x Dry Clean Only x AJOBYAJO, ASAVA, FLYNOW, 27FRIDAY, ISSUE presented by GC, Kloset, Leisure Projects presented by CITIZEN, MOO Bangkok, NAGARA, PAINKILLER Atelier, POEM presented by MERZ AESTHETICS, TandT presented by TAT, and Vickteerut, along with a welcome for the legendary Korean designer LIE SANG BONG and FRIENDS OF SHANGHAI TANG by Joe Li to celebrate the 30th anniversary of SHANGHAI TANG, a leading fashion brand from Hong Kong. BIFW2024 will take place from October 2-6, 2024, at Park Paragon, Siam Paragon.

Additionally, there are special privileges for fashion lovers with the ‘Siam Paragon World Fashion Privilege’ campaign, exclusively for those who spend using the Siam KASIKORN credit card at participating fashion stores within Siam Paragon. Not only will they receive a SIAM GIFT CARD from Siam Paragon, but they will also receive an additional SIAM GIFT CARD from the bank when shopping meets the specified amount from October 1-11, 2024.

Siam Center Visionary Stage is a platform of opportunity for new designers and fashion students to showcase their creative power from October 2-6, 2024, at Atrium 1, G Floor, Siam Center.

Siam Center is the first international standard shopping center in Thailand, playing a role in driving the Thai fashion industry since its establishment over 50 years ago. Siam Center remains the number one fashion hub, presenting cutting-edge trends in every era. For BIFW2024, Siam Center, the city of innovative ideas, opens the Siam Center Visionary Stage at Atrium 1, G Floor, from October 2-6, 2024, as a platform to support new designers to showcase their creative works on a national fashion show stage, leading to international levels, presenting creative works that reflect the future direction of the fashion industry, integrating innovation and technology with design concepts.

Creating new design pathways leading to sustainability under the concept ‘Envision the Future’, the fashion perspective of the new generation towards a sustainable future, from design concepts, the use of sustainable and recyclable materials, to production processes that consider the limited resources and minimize environmental impact and pollution through the use of innovation and technology.

Showcasing works from designers and students from leading institutions across the country, a total of 11 institutions, with a special creative show designed specifically for this event, including Bangkok University, Khon Kaen University, Chulalongkorn University, Chana Phat Institute of Design (CIDI), Chiang Mai University, Thammasat University, Rajamangala University of Technology Phra Nakhon, Mahasarakham University, Suan Sunandha Rajabhat University, Srinakharinwirot University, and Rajamangala University of Technology Srivijaya Songkhla, all of which are leading institutions that prioritize and are renowned in design and fashion promotion, collaborating to design collections based on future fashion concepts with a focus on sustainability. This year, they have partnered with Epson to support designers, where every show from educational institutions will feature designs made from specially printed fabrics by Epson, which develops innovations that support production technology towards sustainability, along with fashion shows from the hottest brands in Siam Center, FRANK GARÇON and FUNDAO.

Siam Discovery is launching the fashion campaign “Siam Discovery: The Revolutionary 2024” throughout October.

Siam Discovery The Exploratorium reinforces its image as a leader in cutting-edge creativity, launching the campaign “Siam Discovery: The Revolutionary 2024” inviting everyone to experiment and discover their own style while experiencing special moments with numerous leading brands, featuring CLUB21 presenting the JACQUEMUS collection LA CASA and COMME des GARÇONSSHIRT collection Autumn Winter 2024 - Concept "Live Free" "Strong will" and much more. Additionally, there is the Discovery Selection zone featuring clothing from renowned brands that cater to styles from fashion brands worldwide for both men and women, exclusively at Siam Discovery, including ADER ERROR, ANDERSSON BELL, SECOND FEMALE, Open YY AMOMENTO, and ECOTOPIA, along with new brands to discover special experiences, such as Marimekko with the Fall-Winter 2024 collection.

Siam Piwat creates a global fashion seminar phenomenon for the first time in Thailand and Southeast Asia, “WWD X SIAM PIWAT GLOBAL FASHION SPOTLIGHT”.

With a vision committed to elevating the Thai fashion industry sustainably, Siam Piwat Group is moving forward to enhance and reinforce Thailand's potential in the fashion dimension to the next level. In October 2024, Siam Piwat is ready to present the ultimate global fashion seminar for the first time in Thailand and Southeast Asia at the WWD x SIAM PIWAT GLOBAL FASHION SPOTLIGHT on Friday, October 4, 2024, at Park Paragon, Siam Paragon.

Ms. Tipanat Lenburi, Senior Executive Vice President of Sales and Business Relations, Fashion Business Group, Siam Piwat Co., Ltd., stated, “The organization of WWD x SIAM PIWAT GLOBAL FASHION SPOTLIGHT is one of the global events that Siam Piwat Group has collaborated with Women's Wear Daily (WWD), a leading global media in the fashion industry known as “The Bible of Fashion”, along with experts in the fashion field, luxury brand operators, and leading global brands, together with KASIKORNBANK, to hold a seminar themed SOUTHEAST ASIA – LUXURY’S NEW FUTURE, inviting key figures and influencers in the fashion industry to join the event, which will be the first of its kind in Southeast Asia. This event presents a great opportunity for partners, retailers, and businesses to gain valuable insights and network with experts in this industry.”

During the press conference for the organization of BIFW2024, many celebrities attended, including Taew – Nathaporn Temiyarak, Pheem - Thanat Limpanyakul, Alex - Alexander Buckland, and Ne - Narun Wikairungroj, Late - Thanaratchol Janthakiewamorn, Teel - Mattimun Sriboonruang, and Kin - Thanachai Sakchai Charoenkul also participated in the runway.

Get ready for the ultimate fashion phenomenon, Siam Paragon Bangkok International Fashion Week 2024, from October 2-6 at Park Paragon, Siam Paragon, and the WWD x SIAM PIWAT GLOBAL FASHION SPOTLIGHT on October 4, 2024. Follow the updates and catch the runway to watch the fashion shows live on the website, Facebook, Instagram, YouTube Siam Paragon, or OneSiam.

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